Letter From the Founder

“Your entire life runs on the software – the models – in your head. Why wouldn’t you obsess over optimizing it?” — Tim Urban

It’s peculiar that our society pays enormous attention to the results of good thinking but very little to their genesis. In school, we learn a variety of different subjects, but not how to think clearly, solve problems, or make quality decisions. This is the foundation of how our lives will play out. Important, don’t you say?

The fundamental way humans think hasn’t really changed in the last couple of thousand years, and our ancestor’s thought processes were basically identical to yours and mine.

Nevertheless, thinking has gotten us to where we are today. From fighting with sticks and stones to smartphones, artificial intelligence, and launching reusable rockets with the mission of becoming a space-faring civilization.

It’s the cornerstone of our species and the greatest tool at our hands. But is it possible to optimize our minds further to become even better at thinking? This is an idea that I have been passionate about for years.

There isn’t much we can do on the hardware side of things. Still, the software that runs our lives can be optimized significantly to advance the quality of thinking, decision making, and problem-solving.

This is why I started reInsight with the vision of bringing together cognitive psychology and neurology with software and design to build a new kind of tool for thought. To fill in the gap our education has left us, so we can build better minds and futures for ourselves and the ones we love.

Only by becoming clear thinkers can we tackle the major problems we face today and improve the quality of life, reduce suffering, advance the human race, and change the world for the better.

Chris Reinberg
@chrisreinberg

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